Top 5 Wellness Apps on iOS in Australia: Q2 2022 Performance

During the second quarter of 2022, the top 5 wellness apps on iOS in Australia showcased varying performance trends. Data sourced from Sensor Tower provides insights into their weekly downloads, revenue, and active user metrics.

Calm experienced fluctuations in weekly revenue, peaking at approximately $91K in mid-April, followed by a gradual decline to around $73K by the end of June. Downloads also varied, reaching a high of 6.1K in mid-April before declining to about 3.8K in the last week of June. Active users started at 61K in late March and saw a slight decrease to 55K by the end of the quarter.

Headspace: Sleep & Meditation saw a consistent revenue stream, starting at $49.5K and peaking at $69.4K in mid-April. Downloads, however, showed a downward trend, starting at 3.8K and ending at 1.7K. Active users also saw a decline from 28.2K to 24.3K over the quarter.

Sleep Cycle - Tracker & Sounds maintained a steady revenue, beginning at $21.8K and ending at $16.9K by the end of June. Downloads saw a dip mid-quarter but recovered to around 2K by the end of June. Active users remained relatively stable, starting at 42.2K and ending at 38.9K.

ShutEye®: Sleep Tracker, Sound showed strong revenue performance with a peak of $24.9K in mid-April, although it declined to $12K by the end of June. Downloads peaked at 6.4K in mid-April before decreasing to around 3.4K. Active users increased from 4K at the start of the quarter to 5.1K by the end.

Reframe: Drink Less & Thrive saw a revenue peak of $14.8K in mid-May, with a gradual decline to about $9.2K by late June. Downloads fluctuated, peaking at 1.5K in early May and ending at around 1K. Active users remained steady, starting at 5.4K and finishing the quarter at 5.8K.

For more detailed insights and data, visit Sensor Tower.